Point-of-Sale Tobacco Ads Suck in Youth

It is no secret that Big Tobacco has young people in their sights. People who become smokers before age 18 are more likely to become lifetime smokers. The tobacco companies can be very successful in their efforts to attract young smokers. 43.7% of LGBT youth smoke, for instance - no doubt lured by the gay friendly advertising the tobacco companies put out in the gay media.

The tobacco companies have used all sorts of devices to cultivate young smokers. They used to have Joe Camel and Marlboro Miles. Now they have nicotine candy like Camel Snus. The FDA has issued regulations outlawing a lot of advertising and promotion efforts. The most basic form of promotion remains untouched: advertising at point-of-sale locations. A new study shows that such advertising has a special impact on young people.

Stanford University Medical School researchers say point-of-sale ads in places such as convenience stores, gas stations and small groceries are a major cause of teen smoking. Teens who frequently visited places with tobacco advertising were twice as likely to start smoking as teens who visited the locations less frequently. Frequency of advertising exposure was measured by multiplying the number of visits to stores by the number of tobacco labelled advertising and tchochkes at the stores. The study is to be published in the August issue of Pediatrics.

Banning point-of-sale advertising would be a direct hit against Big Tobacco and represent a substantial victory for anti-tobacco youth advocates. Tobacco companies spend big bucks on point-of-sale advertising. It accounts for 90% of their $12.5 billion marketing budget in 2006. The cigarette labelled items in stores is overwhelming and consist of things like clocks, trash cans and cash register mats. Tobacco companies know that point-of-sale advertising attracts people to smoke and normalizes the practice by juxtaposing its advertising with advertising for household items like dishwashing liquid and soup. Banning such advertising will lead to a substantial reduction in smoking rates for teens, which has already been declining in recent years.

I can only hope that the FDA takes the bull by the horns and bans tobacco advertising in stores. Undoubtedly the tobacco companies will declare that their free speech rights are violated. That is nothing compared to having our young peoples' lives violated.

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Keep track of the work Butt Out is doing by going to our website (www.butt-out.org/), friending us on Facebook (butt-outsanfrancisco) or by connecting with us on Twitter (twitter.com/buttoutsf).Butt Out is a project of Breathe California, funded by the San Francisco Tobacco Free Project, which works to get tobacco money out of LGBT community organizations in San Francisco. We also educate the public about the hazards of smoking and about smoking cessation.

LGBT Smoking Report Cause for Concern

Smoking is the leading cause of preventable illness and death in the country, accounting for 393,000 deaths a year. A new report on LGBT smoking has been released that shows that LGBT people suffer more from this deadly addiction. Researchers combed through more than 40 separate analyses to determine that lesbian, gay, bisexual, and transgender people are more likely to use tobacco than straight people. A dozen or so states have collected sexual orientation information on routine health surveys. However, only 6 states have published reports on tobacco use by sexual orientation: Arizona, California, Massachusetts, New Mexico, and Oregon and Washington together. All 6 of these states found significantly elevated smoking rates in the LGBT community.

The statistics are alarming. Gay men are nearly two and a half times more likely to develop a smoking habit than straight men. Lesbians are twice as likely compared to straight women, and people who are bisexual appear to have the highest risk of all - all of the state surveys that collected data on bisexuals found smoking rates higher than 30 percent, and ranging up to a high of 39.1 percent. At 30.7 percent, the transgender smoking prevalence was very close to the overall LGBT rate of 30.4 percent.

LGBT youth are a vulnerable population. Bisexual youth seem to be at highest risk compared with both heterosexual and homosexual youth. Researchers found that bisexual boys were twice as likely to smoke regularly as either gay or straight boys. Compared to heterosexuals, “mostly heterosexual” girls were 2.5 times more likely, and lesbian/bisexual girls were an alarming 9.7 times more likely to smoke at least weekly. Boys identified as “mostly heterosexual” were 2.5 times more likely than heterosexual boys to smoke at least weekly, but gay/bisexual boys were no more likely to smoke than heterosexual boys.

The report analyzed reasons for the smoking rate disparity. One reason is the stress of discrimination. Actual or even perceived stigma causes stress, and research has shown that smoking rates, as well as other negative health behaviors and outcomes, are higher in groups that experience high levels of stress. The bar culture might also be to blame. Because there is a biological and behavioral link between drinking and smoking, it is likely that the bar culture would have contributed to elevated smoking rates. Access to healthcare is another issue. LGBT people have less access to health care and the smoking cessation tools often necessary to kick the habit. Another reason is tobacco company targetting of the LGBT community. The tobacco industry was one of the first to develop marketing materials specifically targeting the LGBT community, and it has over time cynically reaped the benefits of the attention paid to a group that had been largely ignored by mainstream advertisers. Finally, some of our community leaders have ignored the problem. Despite the impact of tobacco use on the health and well-being of the LGBT community, many LGBT organizations do not seem to view tobacco control as a relevant issue and some noted in studies that combating smoking could be bad for an organization’s bank account. There are so many reasons for LGBT smoking disparities. The issue is very complex.

The study is a good look at current knowledge of LGBT smoking. We should all be very concerned with the elevated rates of smoking and take the figures as a call to action. We need to tackle the driving forces of smoking in the community. One day perhaps we can look at smoking in the LGBT community as an unfortunate but limited chapter in our group history.

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Keep track of the work Butt Out is doing by going to our website (www.butt-out.org/), friending us on Facebook (butt-outsanfrancisco) or by connecting with us on Twitter (twitter.com/buttoutsf).Butt Out is a project of Breathe California, funded by the San Francisco Tobacco Free Project, which works to get tobacco money out of LGBT community organizations in San Francisco. We also educate the public about the hazards of smoking and about smoking cessation.

The Big Apple Takes A Bite Out of Tobacco. Will California Follow?

Yay to New York state! They have enacted a new tax on cigarrettes in the state. Packs of cigarettes now go for as high as $10-11 dollars and a carton in the hundred plus area. The state hopes to generate $440 million in revenue. New York now has the most expensive cigarettes in the country.

The biggest gain from the tax will be in the number of people quitting smoking. Based on the impact of previous cigarette tax increases, professionals have estimated that this will result in 120,000 fewer smokers and 23,000 fewer high school smokers. Granted some people will go out of state or turn to the black market for cheaper cigarettes but the truth remains clear that more people will give up the noxious habit as a result of the tax.

What would happen if California followed New York's lead? The impact on LGBT people can be great. In our state, LGBT people smoke twice the rate of other people. The impact on our youth can be even greater. 43.7% of LGBT youth in California smoke. Cigarette taxes really impact youth behavior because young people are more price sensitive to products - they have less money to spend on things. LGBT youth needs California to step up!

Maybe it will happen. Backers of a state initiative that would increase cigarette taxes by $1 a pack to provide more than $500 million a year to prevent, detect and treat cancer said that they have gathered enough signatures to put it on the ballot in 2012. The measure is sponsored by the American Cancer Society, the American Cancer Action Network, the American Lung Association, the American Heart Association and the Campaign for Tobacco Free Kids. The money would go into a trust fund, and 60 percent would go toward research. Twenty percent would fund smoking cessation efforts and campaigns to prevent tobacco use, 15 percent would pay for facilities and equipment to support research and 3 percent would help police enforce anti-tobacco laws and stop tobacco smuggling. No more than 2 percent would be spent on administrative costs.

Let's see if California can follow the Big Apple's lead. A lot of queer kids will be grateful despite themselves.

Stay in Touch!

Keep track of the work Butt Out is doing by going to our website (www.butt-out.org/), friending us on Facebook (butt-outsanfrancisco) or by connecting with us on Twitter (twitter.com/buttoutsf).Butt Out is a project of Breathe California, funded by the San Francisco Tobacco Free Project, which works to get tobacco money out of LGBT community organizations in San Francisco. We also educate the public about the hazards of smoking and about smoking cessation.

Supreme Court Produces Mixed Result

The Supreme Court ended its term for the year this week. They issued a number of major decisions that will impact our lives for years to come. One Court action that is relevant to the anti-smoking community is a refusal to hear appeals by the tobacco industry and the federal government. The Court let stand an appellate decision that found the tobacco industry guilty of civil racketeering. The tobacco companies challenged the decision on First Amendment grounds. The court also refused to force the tobacco companies to pay back its profits - an estimated $280 billion. The federal government had appealed that aspect of the decision. I am pleased by the decision to find the tobacco companies liable but think the decision's force is weakened by the decision not to allow profit disgorgement.

What went into holding the tobacco companies guilty of civil racketeering? The lower court judge termed the tobacco companies' actions a half-century of lying over the health effects of smoking. In the 2006 case, United States District Judge Gladys Kessler concluded in a ruling of more than 1,500 pages that for more than 50 years, cigarette companies had “lied, misrepresented and deceived the American public, including smokers and the young people they avidly sought as ‘replacement’ smokers, about the devastating health effects of smoking and environmental tobacco smoke.” The decision is a powerful rebuke of the industry that has unrelentingly preyed on consumers.

This decision touches on the tobacco company exploitation of the LGBT community. Tobacco companies are specifically targeting LGBT communities because they know that populations that are being discriminated against are more vulnerable. When they target us, tobacco companies reinforce the messaging that feeds into that vulnerability. One way they do this is through advertising. Tobacco companies began to target us with advertising in 1991, when the first tobacco ad appeared in GENRE magazine. Some of the ads are subtle appeals to our community, “gay vague” ads as they are called and others are more obvious, such as the ad for American Spirit that appeared in the Advocate on June 21st, 2005. It says, “freedom. To speak. To choose. To marry. To participate. To be. To disagree. To inhale. To believe. To love. To live. It’s all good.” This outrageous ad equates the freedom to marry with the freedom to smoke. The tobacco industry pursuit of LGBT people is part of the larger victimization of the public.

The public is fighting back with decisions like the one the Supreme Court upheld. Hopefully the courts will later force the companies to disgorge its blood profits and go out of business. Good riddance to them!

With this said, have a happy 4th. I hope the only thing smoking around you on Independence Day will be the barbecue.

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Keep track of the work Butt Out is doing by going to our website (www.butt-out.org/), friending us on Facebook (butt-outsanfrancisco) or by connecting with us on Twitter (twitter.com/buttoutsf).Butt Out is a project of Breathe California, funded by the San Francisco Tobacco Free Project, which works to get tobacco money out of LGBT community organizations in San Francisco. We also educate the public about the hazards of smoking and about smoking cessation.

Smoking and A Frustrated Four Faced Liar

Childhood sweethearts Greg and Molly are new to New York. They left their quiet corner of America for the Big Apple to start a new life. They hope that life becomes more exciting and interesting. One night they decide to go to a hip Greenwich Village bar called the Four Faced Liar. They don't smoke in the bar - smoking is banned in bars in New York. They sip their drinks. They meet a couple, Bridget and her best friend Trip. Sparks fly immediately between Molly and Bridget. The two couples start hanging out after meeting in the bar. Molly and Bridget develop a steamy relationship challenging Molly's relationship with Greg. And so goes the drama of the Frameline movie The Four-Faced Liar.

Imagine if Greg and Molly could smoke in the bar. Molly lights up and sucks on the noxious death sticks while simultaneously nursing her beer. How gross! I can only imagine what smoke tastes like with the sudsy beverage. I don't know about you but I don't like to mix the taste of ashtrays with my beverages. I can never understand why smokers like to smoke while drinking and eating. Doesn't it kill the flavor of the food?

Anyway, picture Molly cocking her head back and blowing smoke rings into the air. Greg doesn't find it cool - he can't wait for Molly to quit smoking. He can already picture the walls of their new apartment turning yellow. Echh!

Molly thinks she is sexy smoking. That is the furthest from the truth to Bridget. She and Trip are sitting at a nearby table drinking jack and cokes. The smoke wafts their way. That's one way to kill a buzz. Bridget feels her personal space, not to mention her health, being violated. Bridget thinks Molly is kind of cute but she would never approach her. Bridget has a strict no smoker policy for dating.

Bridget tells Trip to move to another table.

Bridget spies another cute woman - a non-smoker - exchanging witty banter with her friend. Bridget decides to approach the girl. She takes a deep swig from her drink for added courage and motions Trip to walk to the two women. Bridget and the woman immediately hit it off. They exchange numbers and agree to go on a date. One date becomes two dates becomes moving in on the third date becomes marriage in Massachusetts two months later. Bridget has found her life mate.

Molly and Greg meanwhile start a life in New York. They eventually marry too. Life moves on day to day. In the back of her mind Molly has this nagging feeling that life is missing something, that Greg might not be everything for her. She can't pin down what she is missing. Is this all there is?

Greg still wants Molly to quit smoking. Her worries about both of their healths. Can't she just quit!

What a different movie The Four-Faced Liar becomes when smoking is allowed in the bar! Smoking turns people off and harms their health. Unlike the claims of some people, smoking bans in bars adds to the atmosphere in the establishment and promotes business. Nonsmokers can enjoy their time in the establishments without the interference and hazard of smoke. Smoking bans can even promote love!

Have fun at Frameline and look out for Butt Out's PSAs. We hope you find someone special at any of the film festival's smoke free events. Enjoy!

Stay in Touch!

Keep track of the work Butt Out is doing by going to our website (www.butt-out.org/), friending us on Facebook (butt-outsanfrancisco) or by connecting with us on Twitter (twitter.com/buttoutsf).Butt Out is a project of Breathe California, funded by the San Francisco Tobacco Free Project, which works to get tobacco money out of LGBT community organizations in San Francisco. We also educate the public about the hazards of smoking and about smoking cessation.

Happy Pride!

This weekend is Pride! What will you do?

My Pride weekend will be jam packed. I can't wait to participate in the trans march on Friday. I'm really looking forward to seeing "Dyke Delights" on Saturday as part of the Frameline film festival. Afterwards I am going to take to the streets in the Mission and the Castro as I join other women in the Dyke March. My Saturday will be capped off with a good time at Pink Saturday on Castro Street. Sunday of course will be the Pride parade. My girlfriend Carmel and I still need a battle plan for where we will view the Parade. This year will be the first in several years that I am not volunteering. I get to see the floats! My Pride experience will end with a romp through the Pride booths.

I am hoping for a good time. One thing I worry about is being surrounded by smokers. Market Street will be jam packed with people on the sidewalks. Imagine being pressed on all sides by people trying to get a peak at the hotties on the float coming by. You can't move anywhere. All of a sudden you are overcome by the smell of smoke. Someone in back of you is smoking and the breeze is carrying over to you. You have no choice but to endure the stench and the dangerous fumes. It is not an inconsequential thing to be exposed to secondhand smoke. There is no safe level of exposure to secondhand smoke. Secondhand smoking takes 4,000 lives in California from lung cancer and heart disease alone. Unbelievable!

Events like Pride bring out our community in force. Unfortunately it brings out our addictions in force too. There will be a lot of smoking on the streets. The statistics are really amazing. In California, men in the LGBT community smoke about 50% more than all men. Women in our community smoke nearly three times as much as all women. Transgender members of our community smoke twice as much as all Californians. And most alarming of all - LGBT young adults 18-24 years old smoke over two and a half times as much as all young adults (43.7% vs. 16.6%). There will be a lot of people lighting up!

I hope that through the advocacy of groups like Butt Out that we can get the message to smokers that there is a different way to live. We also need to decrease the exposure of innocent bystanders to secondhand smoke. I'd like to go to a Pride celebration that is filled with nothing but blue skies, fresh air and half naked men and women. Here's to hoping.

Have a fantastic Pride!

Stay in Touch!

Keep track of the work Butt Out is doing by going to our website (www.butt-out.org/), friending us on Facebook (butt-outsanfrancisco) or by connecting with us on Twitter (twitter.com/buttoutsf).Butt Out is a project of Breathe California, funded by the San Francisco Tobacco Free Project, which works to get tobacco money out of LGBT community organizations in San Francisco. We also educate the public about the hazards of smoking and about smoking cessation.

World No Tobacco Day

World No Tobacco Day happened Monday. The World Health Organization (WHO) organized the day. Its theme for the global anti-smoking day was "gender and tobacco" and the harmful effects of tobacco marketing and smoking on women and girls. Countries in the developing world are seeing a rise in women smoking as women become more affluent and have more disposable income to spend on cigarettes. Tobacco companies are beginning to target this increasingly empowered segment of the population. This trend of increased female smoking is mirrored in the LGBT community in California where lesbians and bisexual women smoke nearly three times as much as heterosexual women. The trend worldwide is very troubling.

Tobacco is the second major cause of death in the world, currently responsible for the death of one in 10 adults worldwide, or about 5 million deaths each year, said the WHO. Women make up about 20 percent of the world's 1 billion smokers, but if current tobacco usage continues smoking will kill 8 million people a year by 2030 -- 2.5 million will be women.

Even more alarming is the incidence of smoking among youth. It is estimated that more than 8 percent of girls between 13 and 15, or around 4.7 million girls, are using tobacco products in the Asia-Pacific region, said the WHO. Compare that to LGBT youth smoking in California where 43.7% of LGBT youth smoke!

We have to protect our young people worldwide from the ravages of smoking.

A YouTube video of an Indonesian two-year-old boy, who reportedly smokes two packs of cigarettes a day, angered anti-smoking groups around the world last week. The video has been removed by YouTube.

"The tobacco industry is thriving and if we look at our society, even children have started to smoke," Krida Wacana Christian University (Ukrida) student Stefano Leatemia told The Jakarta Post newspaper on Monday.

WHO is calling for comprehensive bans on tobacco advertising, promotion and sponsorship to protect women and girls from images that portray smoking as glamorous or fashionable. Only half of the nations in the Asia-Pacific have bans on tobacco advertising.

We need more than a No Tobacco Day. We need a No Tobacco Life. With activism and personal encouragement we can help keep all of us, including our most vulnerable citizens, from becoming slaves to the noxious product.

Stay in Touch!

Keep track of the work Butt Out is doing by going to our website (www.butt-out.org/), friending us on Facebook (butt-outsanfrancisco) or by connecting with us on Twitter (twitter.com/buttoutsf).Butt Out is a project of Breathe California, funded by the San Francisco Tobacco Free Project, which works to get tobacco money out of LGBT community organizations in San Francisco. We also educate the public about the hazards of smoking and about smoking cessation.